emagine strengthens presence in crucial UK market with 12th acquisition in five years

emagine acquires the IT consultancy firm Aveas to cement position on the UK market, uniting two consultancies with common hybrid approach and a shared focus on financial services.

Copenhagen / London, September 2025.

European business and technology consultancy, emagine, has acquired UK-based technology advisory, Aveas, marking its 12th acquisition in just five years. This will see the company increase its active consultants to more than 6,000 experts globally, from a community of over 430,000, with revenues reaching £423m in 2024.

The move strengthens emagine’s position in the UK, one of Europe’s most advanced and competitive digital economies, and highlights its commitment to supporting leading organisations in financial services, banking, and insurance.

Founded in 2013, Aveas has established itself as a trusted partner for global blue chip clients across FMCG, manufacturing, media, and pharmaceuticals, with a primary focus on financial services. Its services span IT advisory, including end-to-end Sourcing & M&A, IT Strategy, Enterprise Architecture, Change Delivery, and Evaluation & Design. 

Doug Collyer, Managing Director of emagine UK & Netherlands, together with Joel Stewart and Damien Tibble, co-founders of Aveas Consulting.

The London consultancy has achieved rapid organic growth, with revenue and EBITDA almost doubling from 2021 to 2024. The growth journey is driven by strong client relationships with global brands such as Phoenix Group, Legal & General and Bank of Ireland.

Reflecting on the acquisition, emagine’s CEO Anders Gratte, said:

“The UK is already one of our strongest-performing markets, and this acquisition enables us to expand even further in areas where we see strong demand, particularly financial services and insurance. We are extremely impressed with Aveas’ journey so far, and we are delighted to welcome them to emagine.”

Aveas brings with it a high-calibre team and a flexible, hybrid delivery model, combining full-time experts with a network of specialist associates. This approach aligns with emagine’s hybrid business model and ensures a consistent delivery of complex technology projects while maintaining a scalable cost base.  

“Joining emagine is the natural next step in our growth journey,” said Joel Stewart, Co-founding Partner of Aveas. “We share the same ethos of applying the best people for the best outcomes, matching expertise to client needs, and building success on reputation and trust. Together, we will continue to grow from the UK as a base for international business.”

This acquisition reflects our ambition to further strengthen our strategic advisory capabilities in the UK. It is already one of our most well-performing markets, with a strong foothold in finance, banking, and insurance, serving some of the sector’s leading companies.

Anders Gratte, CEO of emagine

The deal follows emagine’s purchase of a French IT consultancy, HighTeam, specialising in services for the banking and insurance sectors, in July 2025. Together, these acquisitions represent a significant step in emagine’s ongoing growth strategy, which combines strong organic expansion with targeted acquisitions in key European markets.

In 2024, emagine reported record-breaking revenues of £423 million. With the latest acquisitions, the company now employs more than 1,100 full-time staff, engages over 6,000 consultants worldwide, and continues to grow its trusted community of experts across Europe and Asia.

Doug Collyer, Managing Director of emagine UK & Netherlands, together with Damien Tibble and Joel Stewart, co-founders of Aveas Consulting.

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